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Hostess Coaching
101
Hostess coaching is an integral ingredient in the recipe of the
successful show. In fact, it may be the single most important component
to the success of our businesses. With that in mind please invest time in
your business by carefully reading this article and referring back to it
later. Just as a basketball or football coach coaches his team to have a
good game, we coach our hostesses to have good shows.
If you
don’t take the time to hostess coach most hostesses will wait for you to
show up to her party to do all the work! You really need to recruit the
hostess to be a team player with you in having a successful party.
Hostess coaching is accepting responsibility for your business. When
you know that you've done everything possible to ensure that every show is
the best it can be, you have truly taken control of your business.
There are several reasons why we hostess coach, but one of the most
important reasons is to form strong partnerships and build trust.
Shows are our lifeline, and each hostess should be considered the
most important team player in building a successful business. Not
everyone knows how to have a great show. It's our job to make sure the show
is successful, so don't look at hostess coaching as being pushy or an
inconvenience.
You are the coach! Even if a person tells you "they've had lots of
shows and they know how to do it," don't assume anything. Every hostess
deserves the best possible show, so don't cut corners. Always remember
that people are busy and they sometimes tend to take shortcuts in their
preparation for their shows. That's where you come in . . . to make sure
that everything is done prior to the show to ensure it's a success!
Hostess coaching begins at the show where you meet the new hostess. What
you say and do during that short period of time is important to the
outcome of the show.
First, always have your new hostess select a date and time for her
show the night she's booked. If she is uncertain and says, "I'd like
to check my calendar and get back with you," or "I'd like to check with my
friends to see what night is best for them," simply respond by saying,
"Why don't we just pick a tentative date tonight, Rhonda. I'll pencil you
in, and if you need to change the date, give me a call tomorrow. What's
better for you, a weekend or weekday?" (Seldom, if ever, does a hostess
change the date.)
This is also an excellent time to ask for appropriate contact
information. Get a cell phone number and ask for permission to
use a daytime or work phone number. Assure your hostess that any calls to
her workplace will be five minutes or less. You could also ask for
spouse and/or children's names so you can use them when you call her home. Secure
the date the night of the show.
Start hostess coaching the night of the party and get the new party dates
booked. This will save you so much time and energy later on. In our
business, the rule of thumb is: A booking is not a booking until it's
dated….and you have the guest list!
When you secure the date the night of the show, you save so much time by not
having to back-track, play "phone tag" or hound your hostess for a date.
When a date is set, it solidifies the show in your hostess's mind and shows
you that she is serious about having the show.
Your new hostess may be indecisive, saying that she "wants to check
with her friends to see what night is best for them," or "check her
calendar."
The best thing to do is agree, then quickly overcome the objection.
"Great, Mary. I want you to do that, but why don't we just select a
tentative date tonight, and if we have to change it tomorrow, just
give me a call, okay? I'll just pencil it in on my calendar, and that
way we can register your booking for Suzie."
By penciling in the date, it firms up the commitment. It's on paper.
Write it on her hostess packet and write it in your calendar. If the
date is not set that night, when you reach her the next day, it's much too
easy for her to say, "You know, I checked with all my friends, and they're
all partied out right now," or "I'd rather have it in the summer," etc.
Once the date is confirmed, briefly go over the hostess packet with her.
[See the Designer Checklist for Parties for a list of items to include in
your hostess packets.] Show her the guest list and tell her that it's the
most important ingredient to a successful show.
You can tell your hostess that you will be “registering her party date with
Celebrating Home when the party order is submitted." Although that is
not something that you are officially required to do when a show is
submitted, you can set this high standard for your own business, by
holding yourself accountable to obtain solid dates for each booking before
you submit a show to the company.
If you're having difficulty securing dates the night of the show, use
bonus dates, date cards, booking games or other methods of booking.
What goes in a hostess packet
Two (2) guest lists (encourage over-inviting). You can also use two
label sheets which have 30 labels per sheet.
Self-addressed envelope (to return list to you in 3 days)
Wish list
3-4 Catalogs (2-3 to circulate for outside orders and one for her
to keep adding to wish list)
10 order forms or a few outside order sheets
Monthly Promotion Flyer(s) (if applicable)
Recruiting/sponsoring literature including an
Opportunity DVD,
Opportunity Brochure,
Starter Kit Flyer,
Opportunity Outline,
Smart Start Rewards
flyer, Application, and Trip flyer
(if applicable)
5-10 Party Mailers to hand out at work (or to friends)
Optional: Hostess
Challenge 2009
or
Tic Tac Toe flyer
Remember: Always make sure your name and phone number (and/or email
address) is on every catalog and piece of literature you hand out!
Be ready to book! Take six (6) completed hostess packets to every
show.
Go through the hostess packet with each new hostess briefly. Set a
time the following day to call her for hostess coaching. Thank your new
hostesses for booking the show and let her know how excited you are to do a
show for her. Build excitement for the party.
Demonstrate lots of enthusiasm when speaking with your hostesses,
and to be prepared at all of your parties with plenty of hostess packets.
Please include at least 3-4 catalogs and 10 order forms in every packet so
that the hostess can effectively collect her outside orders. If you only
give her 4 order forms she will think that she only has to get four orders
for you! Showing the catalog will encourage the guests to attend and to
bring friends but if you only give her one or two catalogs and friends have
taken them home to look at now the hostess can‘t continue to do her job.
After the party you just collect back any extra catalogs and order forms.
Be sure to help her with completing her
guest list and be sure to include a self addressed envelop with not
one but two guest lists because you are asking for 30-40 names. Don’t forget
to include an opportunity packet, not just for the hostess to see but for
her friends as well. Review the contents of the hostess packet with her
briefly at the party or fair but then tell your new hostess that you will
call her the next day to review the details of the party and how she can
help you to make her show a success. And then call her!! Please don’t wait
for a week to go by without calling. She may cancel on you before you can
continue the momentum of her excitement to have the party.
Another reason for hostess coaching is to Keep in touch (K.I.T) and keep
her excited! There are four important contact times in the
hostess coaching process:
A. The day after a show is the most important call you will make. This is
the opportunity to partner up with your hostess to assure the party will be
success. Please use the
“Hostess Coaching Checklist” as a guideline when
calling your hostess.
Start with thanking the hostess for booking a show
and how much you are looking forward to working together with her for a fun
girl’s night out and helping her to earn many of her favorite items for free
and ½ price.
Although
the time we commit to our business is flexible we still have to dedicate
enough time for working with our hostesses to assure a successful party.
We have to spend enough time and work hard to assure we will have a party
that does have that high attendance, outside orders, pre bookings and
recruit prospects. Successful parties usually just don’t happen by
themselves. We really do have to take responsibility to make them happen and
they happen by working hard, being organized, and putting forth the time and
effort required.
Its easy to
just get the booking, wait to see if we get the invitation list, send out
invitations when we remember to do it, or the hostess calls and asks if we
have sent them and then to show up at the party to take the orders. That
process, however, is not building a solid foundation for a successful
party. Successful parties don’t begin with the start of the show, they
begin when the new hostess says “yes”.
Be very
committed to your business, Be organized and follow through. Dedicate
enough time keeping track of your business and working with your hostesses
to assure success.
When a
potential hostess shows interest in having a party its really important to
get that party dated immediately.
While they are the most excited about having a party is the time to get the
commitment. Remember, a show is not really a show until it is in your
date book and your hostess understands that she needs to keep her date.
Explain to your hostess that to be available to do her show when she wants
to have it that it is in her best interest to get her party dated
immediately. When you do call her the next day thank your new hostess again
and let her know how much you appreciate her. Confirm the party date, but
if she has to reschedule now is the time to do it and then request that
because this is your business that you are asking her to not cancel or
reschedule her party date and that with her help you in return will assure
her a fabulous party. When you have your first coaching call now is the time
to ask her if she has had a chance to check her calendar to make sure the
date will work for her. Once the date is agreed up you will need to be nice
but firm and state “Great, now that we have the date you’ve selected I will
keep it penciled in my date book for a few days. Once I get your guest list
back I’ll be able to commit that date for you. Once the date is confirmed
I’m going to plan that date for your party and my work day for that week.
Please do everything possible not to cancel or postpone because I only plan
“two” days per week for my Celebrating Home business and with a
postponement I won’t have enough time to rebook that pay date with another
party. I’m looking forward to a great show and fun with your friends.”
Most
hostesses really don’t know what they need to do to have a successful party,
even if they say they do. But they will respect you for your guidance, and
they’ll certainly appreciate your help. Its our responsibility to make the
party a success but we also need to make the hostess understand that we need
her to be a partner in achieving the successful show she certainly wants and
deserves. Effective hostess coaching does require an investment of your
time, but I assure you it is so worth it! With out it, you can’t expect your
parties to be a success or for your business to grow. Make the commitment to
spend more time hostess coaching and you‘ll quickly see the results.
Briefly
review the quality and affordability of our products and then she’ll show
our catalog with confidence and enthusiasm. Don’t simply review our hostess
program. Take the time to actually set a goal with your hostess, help
her to create her wish list and then write it down. I also like to set a
goal for two booking gifts at every party. If she doesn’t have her wish
list done, encourage her to do so and then follow up at a later date. Help
her to envision what she will receive and therefore, what she will need to
do accomplish to achieve those results.
Stress the importance of returning the guest list within 72 hours.
Remind her to invite absolutely everyone and the importance of
over-inviting and encouraging guests to bring friends along to
the show. Encourage her to invite everyone she can think of because usually
about one-third of the invited guests actually attend. You may want to take
some time and help her in starting her list. Go through the list in the
“Let’s have a party” brochure together. Once she has written most of her
list with you chances are much greater that she will finish and send it to
you. Show her the importance of having at least 25-30 names on the list,
and ask her to return the list within 48 hours and write that
date at the top of the guest list, so she will remember.
Encourage your hostess to personally invite all of the guests on her list.
Mention that even though you'll be sending reminders through the mail,
her personal call shows her guests that she truly wants them there and
always increases turnout at the show. Encourage her to enthusiastically say
“I’m having a Celebrating Home, can you come?!”
To increase sales, encourage your hostess to invite relatives and/or friends
who live at a distance and ask them to place outside orders. Also,
suggest that she make a flyer or post an invitation in the break room or
bulletin board at her workplace.
In addition to the guest list ask your hostess to include a list including
the name of each guest and their phone number. Tell your hostess that you
always make reminder calls the evening before the show to assure that you
will have a good attendance. Don’t present this as an option but rather as
the way in which you run your business. Tell her you will be making a quick
reminder call in which you will say “Hi Beth, this is _________and I’m
Susan’s designer for her party tomorrow evening and I’m calling to remind
you that the party starts at 7pm and you are welcome to bring a friend or
two to join you. I’m looking forward to meeting you.” Make the reminder
calls and in most case your attendance will double. The biggest reason that
people do not attend parties is simply because they forget. Hostesses, even
if there intentions are to do so will not call everyone on the guest list.
Usually they will only call the guests they know are coming definitely, chat
too long and don’t get through the list. If a hostess says that she will
make the calls simply reaffirm that you appreciate their initial inviting of
the guests and that it is now your part in making the reminder calls.
Money Saving
Tips: When hostess coaching, you can tell the hostess they need to
return their guest list to you with a stamp for each person. You can tell
them that if their list has more than 25 names & addresses and they include
stamps, they'll receive a free jar candle. It is most cost effective to pay
$3 for a jar candle than for you to pay for postage! If you are sending your
party mailers in envelopes you can give away auction money if they bring
them to the party. Verbiage is the key! "Bring your invitation Catalog -
Earn $500 ." Recycle the party mailer by simply adding a new hostess
label on top of the old one. That is recycling at it's best! Guests
unable to attend will often return them to the hostess.
Start with the Customer Care Cards she filled out.
What are her favorite products? Favorite booking gifts? Get personal. Create
the desire. Where will she display these items in her home? Give her
ownership of her favorite pieces and help her develop a "gotta have it"
attitude. Show her how easy it will be to receive all the items on
her list at a discount, or free. Coach her to select out at least $100 in
free merchandise and 5 or more items she would like to have for ½ price.
Get her excited!
Tell her you're thrilled to be doing her show, that she's going to get so
many free and ½ priced items, and how much fun everyone is going to have. Ask
her to pick a theme (if you do theme shows) and then put corresponding
stickers on the reminders to create more interest with the guests ahead of
time. For example, "It's a Margarita Fiesta," or "It's Girl's Night Out!" or
"It's a Happy Hour -- Come after work!" etc.
Ask your hostess which items she'd like you to bring to the show.
Generally, I would suggest bringing the pieces in the starter kit, enhanced
by the hostess's favorites and the booking gift(s). This makes the show go
smoothly, and if anyone wants to see something you didn't bring, simply
respond with: "Oh, Kathy, I bring different items to every show. Why
don't you have a show -- I'd love to bring it with me to your show, along
with all your other favorites . . ."
A third reason for hostess coaching is to increase sales and bookings.
This is the time to briefly explain the hostess program to your
hostess, including the booking gifts. Also explain the importance of
outside orders and suggest she show the catalog to everyone and that
there will be some specials only for the guests who attend the party,
keeping it a surprise for attending guests. You can choose what special you
might wish to offer.
Always know what your hostess is working for, and let her know you
want to help her get everything she wants. It's also good to ask her why
she booked the show. If her response is something like, "I only booked
to help out Susie," encourage her to rethink what's in it for her! With
these hostesses, especially, you have to hostess coach very well! Otherwise,
they will sit back and let you do all the work!
I always
ask for at least a $500 party.
Why wouldn’t you? After all, it is your pay day and you’ll feel wonderful
knowing that you helped her to get everything that she wanted. Work with
your hostess until she completes her wish list with at least $100 in free
products, 5 items for ½ price, and two booking gifts. Once she has set a
concrete goal for what she wants she will then become your business partner
and help to achieve at least a $500 party. Show her how she can get a $100
shopping spree with just a $500 party!
Ask your hostess what she liked best about the show and/or the products
and say, "That's exactly what I want you to tell your friends when you call
to personally invite them! For example, if she answers, "It was so much
fun!" When she calls her guests, have her say, "Sally, do you have any plans
for Thursday night?" (Wait for response, which is usually, "No, why?") Then
follow with, "I had so much fun the other night at a Celebrating Home I attended that I am having one myself, and I'd love to have you come!
When I saw all the products with the great quality and affordable pricing I
thought of you right away!"
Let your hostess know that you have given her 10 order forms or outside
order sheets: These
are tools that will build show sales. Let your hostess know that not
everyone will be able to attend her show, but outside orders count
toward her hostess credit. When she is placing personal calls to invite her
guests, if someone is unable to attend, tell her not to be discouraged,
and give her the words to say:
"I'm sorry you can't make it to the party, Mary, but I really think you'll
be excited about these [products]! I'd love to have you take a look at
the catalog; there are so many items I know you'll love, and all
orders count toward my show! When can I bring it by?"
Let your hostesses know that outside orders are like their show
insurance. Set goals for her: "My hostesses generally have about
$100-$200 in outside orders before the show, so don't be afraid to ask
those who can't attend to take a look at the catalog and place an order."
If you want to get outside orders make sure to review with your hostess how
to complete an order form and that she knows how to collect credit card
payments!
Coach her
to invite 40 guests if possible and to not be afraid to over invite. Tell
your hostesses that you’ve never had a party to big and that she can expect
only about 1/3 of her guest list to attend. If you don’t do that you will
sometimes get a guest list returned to you with sometimes only 10-15 names
and if you get 3-5 people to attend you are lucky! Its okay to request that
that guest list be returned to you within 3-4 days. You are not being pushy
or unreasonable. This is your business and you do need to treat it as such.
Tell your hostesses that you can not commit a date for a party until you’ve
received the completed guest list back.
Coach
her to invite her guests to bring a friend, or two or even three
so that she
will earn more hostess benefits. Those friends may be the guests who place a
$100 order for her, schedule the next show which will earn her more booking
credits, or may become the next designer which will promote you to Diamond.
Encouraging your hostess to personally invite the guests to bring friends to
the party can make all the difference in whether your party is $200 vs $600
or more in sales! You can promote a contest where the guest who brings the
most friends will receive a special gift. Each friend also receives auction
$$ or tickets at the party.
You can
include a personal note in each invitation announcing the contest as well.
To achieve even more success ask each hostess if she has a friend that
she would like to invite to have a buddy party with her. Why not have
two parties in one! Let each hostess earn benefits from their guests, and
submit a separate order for each hostess. “Mary, which of the guests you are
inviting are most likely to book a show of their own….great!….let’s invite
them to have a show with you now. We are offering this great special this
month and I’m sure your friend and her guests will not want to miss out on
this opportunity.“ Only if the guest lists would be all the same people
should you wait and host separate shows.
Ask your
hostess which of her guests might like to have their own party and that by
asking them she is helping to earn her booking gifts. Tell your hostess that
you have given her 3 hostess packets and that
one is for the hostess to let her know
what she will be receiving; the other two are for her to hand out to
her potential bookings. "Mary, here are two extra hostess packets. I want
you to give these to the two people you feel will be most likely to book a
show for you!" Ask your hostess for the names of other friends
who want to book a party also and offer a special gift if they bring a
completed guest list to the party with 30 or more names.
Remind your hostess that possible bookings
might be those who are unable to attend; who are on a limited budget or
love our products. Help her develop "booking radar."
Explain the importance of obtaining at least one or two bookings before
the show. After your hostess has selected her favorite booking gifts,
coach her: "Maria, you're going to love the ____, and to earn that, we're
going to need four bookings. If you feel comfortable speaking to your
neighbors, friends or guests who can't attend, invite them to book a show.
If you can get at least two bookings before the show, I'll help you get
another two during the party."
Then during the show, praise your hostess: "Maria, you did such a great job
-- you already talked to two of your friends who booked a show. If
someone else wants to schedule their own show, Maria will receive her
favorite, the _____, as a gift! (Then proudly display the gift she's
working toward). If you don’t have the item on hand then ask the guests to
turn to the page in the catalog to see the item.
To
reinforce all of my hostess coaching you can also use the six pack challenge
or a Tic Tac Toe game.
End your
coaching call by giving the hostess a chance to choose to become a Designer
and to also show the opportunity brochure to her friends that she believes
would appreciate an opportunity to earn extra income. Say to your hostesses
"Celebrating Home is growing so quickly, Sue,
someone from every show is often interested in becoming a designer
themselves. So I included an opportunity packet just in case someone asks
you about it." Then add, "Have you ever thought of doing what
I do, Sue? Why don't you read through the information and I'll be happy
to answer any questions. You know, your show could be the start of your
new business!" Plant the seeds.
After your first coaching call you can send a hostess confirmation letter to
her by postal mail which will reinforce your coaching call.
B. When the guest list arrives, call to let your hostess know you
received the list and when you will be sending the reminders in the mail.
Remind her to place personal calls to her guests, and to obtain
outside orders from those who can't attend. Explain again how the
outside orders will help her get everything on her wish list. (When
it doesn't arrive, a reminder call should be placed to let her know that you
have not received it.)
C. Three to four days before the show, place a friendly call to see
how many guests she's talked to and how many she expects at the show.
(If you wait until the day before, she may not have called everyone to
confirm.) Also ask how she's doing on her outside orders and if she
has someone who would like to book a show. Stress again the
importance of giving everyone on the list a personal call and to remind
them to bring a friend or two.
This call can be critical. If a hostess has not received many RSVPs
and/or hasn't called all the guests, she may feel discouraged or
think that no one is interested. It's up to you, as the coach, to re-excite
her and let her know that even if she has only a few who have said they
will attend, call those back and ask them to bring a friend or two
with them, and that will double the show attendance! Also, remind her
of the outside orders, and reassure her that the show is going to be fun
and not to worry.
D. One day before the show, call to get a final head count (tell the
hostess you need to know how many catalogs and supplies to bring). This is
the best time to get directions to her house and to tell her how
much you're looking forward to her show and to meeting her friends and
family. Since you've done a great job of coaching, she usually has
called and confirmed with everyone on her guest list, and you're all set!
With each contact, it's important to keep the excitement and enthusiasm
level high, and this is easier to do when shows are closely booked (10
-14 days). If your hostess has booked her show to hold within one to two
weeks, her enthusiasm level will more than likely remain high.
But, if it's dated three or four weeks in advance, there's a very good
chance that her enthusiasm will wane and she may decide not to hold
her show at all. The farther out you book a hostess, the harder it will
be to rekindle her excitement and to remind her of all the reasons she
booked in the first.
After the party: Offer the opportunity to every hostess. (Hostesses make
the best designers!)
Good hostess coaching builds a solid foundation for recruiting. Always
offer the opportunity to each and every hostess. Ask her: "Has anyone
ever shared this opportunity with you before?"
Show her how much she would have earned if she had been the designer
conducting the show. Remind her that the sales and bookings from her show
could start her own business, and that her kit would (soon) be entirely
paid for!
When someone books a show and you give her the hostess packet say, "Sue,
I began my career as a hostess. Have you ever thought of doing this?
(Wait for response). Well, here's some information. Read through it and see
what you think, and I'll give you a call in a couple of days. We could
make this your starter show!"
When closing with your hostess the night of her show say, "Mary Ann, I'm so
happy that Julie and Sara have booked shows tonight! I want to mention that
you can go to their shows to spend money or you can make
money by becoming a designer and doing their shows for them!"
Always remember, we don't want hostesses for just one evening; we want to
build long and prosperous business and personal relationships, and
successful hostess coaching is the very best way to do that!
The importance of following through in hostess coaching
Hostesses are less likely to cancel if you keep in close touch and follow
up with them.
Mailing a “Hostess Confirmation Letter“ the next day, will help to
confirm the date.
If you have not received the guest list on the requested date, place a
quick phone call or reminder email to the hostess. This will ensure
that the list is received and the invitations are mailed in plenty of time
for a successful show.
When you receive a guest list back with less than 20 names, call your
hostess immediately to discuss a strategy for attendance and sales.
When we call our hostess the day before her show, she may be getting
discouraged that her attendance isn't as good as she had hoped. It's our
job to encourage and re-energize her with our excitement, as well as give
her some pointers to make the show the best it can be.
For example, if some of her friends and relatives she thought "for sure
would attend" are not coming, inspire her to show the catalog to obtain
orders from them, or share her excitement by asking them to have a show.
"You've got to see these products, Sue. You should have a show of your
own... I would come, and I know my mom and sister would, too!" Keep her
motivated! This helps prevent last-minute cancellations.
Know your hostess
From the moment you meet a hostess at a show, it's important to keep good
records. Write down her favorite items, what she is working for and her
favorite booking gifts, so that you can refer to them later in
conversation and goal setting.
Look at every hostess as a new friend you will be seeing over and over
again, for a long time. Be friendly and warm. Smile! Listen to them.
Make notes about them, such as their husband or kid's names. This will
help you remember them, and you can refer to specific things about their
lives when you talk with them again. Make a friend, build a business.
This business is built on relationships, so always be establishing
rapport and building friendships.
Get organized -- keep good records
Create a 9 x 12 catalog envelope for each hostess/show.
On the outside of the envelope you can attach the hostess coaching checklist
and inside you can keep track of all your activities and points of
contact, the guest list once received, directions, order forms etc.
This will help you cover all bases to ensure a successful show.
Encourage your hostess to personally invite all of the guests on her list.
Mention that even though you'll be sending reminders through the mail,
her personal call shows her guests that she truly wants them there and
always increases turnout at the show.
Follow-up after the show and mail a Thank you note to your hostess
for having the show (let her know how much you appreciate her, when
her order was submitted, when she should expect delivery,
etc.)
Three weeks after the show, place a call to all guests, making sure
they received their products, that they're happy, answer any
questions, and remind them of any upcoming holidays or gift-giving
opportunities.
Let them know the current specials and offers for having a show and thank
them again for their order! This is the first step in great customer
care.
When you organize everything pertaining to that show inside the
hostess envelope, when it's time to redate your hostess in a few
months, you can simply open the envelope, pick up the phone and ask:
"Would you like to do a Wednesday night show again, Mary? I have your
guest list right here. Would you like to add anyone to the list? Do you
still live at 1234 Main Street? Great! We're all set. I'll put your
invitations in the mail tomorrow." So easy!
When to offer incentives
It's important to spend money on the areas of your business that are
going to give you the largest return on your investment.
Some suggestions for offering incentives:
To guests who bring a friend to the show;
To hostess for five outside orders or $100 in orders before the show;
To hostess for each booking dated before the show;
To customers/guests for purchasing a certain dollar amount;
For referring a recruit/booking lead (offer to everyone)
Always hostess coach! Never take shortcuts
Proper hostess coaching and planning really make the biggest difference in
your success in getting bookings, which as we all know, is the essence of
our business.
When you do a conscientious job for your hostess, she will pass the word
on to her friends and obtain even more bookings for you. Always
remember, your hostesses and customers are really the best advertising
you have.
Good coaching creates successful shows and happy hostesses! When you
prepare your hostess to have the "perfect show," the higher your show
average will be, the happier your hostesses will be and the
more bookings and repeat business you will have.
Always remember: A show worth holding is a show worth coaching!
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