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Garden of Roses!
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Join us in Nashville for Rally 2009!
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SPONSORING AT YOUR PARTIES
There are two people at every party who can be recruited. One is your
Hostess, and the other is someone at the party. The question is “Who are
they?” Don’t prejudge because anyone might have a need to earn extra income
and could truly benefit by your offering them a chance to choose to be a
part of the CH family.
Whether you are a new Designer or a veteran make the commitment now to start
sponsoring. At your very next party you will truly never know who
among the guests sitting in that living room may need the opportunity the
most.
You won't know who is buried in credit card debt;
who has suffered a job loss or illness; or who may be making a career
change. When you meet the guests at your shows, you will
have no way of knowing what's going on in their lives, so it's your
responsibility to offer the opportunity to everyone!
Are you
getting at least one recruit lead per party? It's been said there are
recruits at every party, but there's not always a recruiter there. So,
always make sure the recruiter shows up, tells her story, plants her seeds
to harvest later and hands out at least three information packets at every
single show! Then follow up! Remember, brochures and literature don't
recruit people; people recruit people! So reach out, smile, be friendly, ask
questions and YOU initiate everything in the recruiting process! Our
sponsoring
tools work. They build your business. All you have to do is
commit to using them every day. Tools make it easy to expose anyone
to CH without memorizing a presentation. They allow you to become the
messenger, not the message.
They are a simple way to give people what they deserve – the chance
to choose Celebrating Home. You do, however, have to initiate
the process.
Start now and before you know it you'll be in the business of changing lives
and you'll be well rewarded as well. By recruiting and building in the
spring you will be setting the stage for the summer trip contest. In
August, you will have a
head start on a large, productive team
to maximize your fall selling season.
Tips for sharing the Celebrating Home opportunity
*
* "Recruit Coach" ~ Hostess coaching is much more than just planning the party. It also includes coaching your Hostess to consider the CH opportunity by inviting her on day one to watch you throughout the process and consider if the CH opportunity would be something she might be interested in. Provide her with our sponsoring materials, offer to answer her questions, and follow up.
* Watch and listen ~ Listen to your Hostess' and Guest's conversations before, during and after the Party. Think of yourself as a detective. Be on the lookout for verbal and non-verbal “green flags” that someone may be interested in what you do. When someone waves a “green flag,” she is saying, “Go ahead! Tell me more.” Make mental notes for follow-up.
* Keep your presentation simple ~ If your presentation is “too good,” you may be scaring prospects away! You should even use your note cards at every party to help you through your presentation, even if you get it all memorized! This will help make your job look simple yet “duplicatable.”
* Tell your “WHY” story ~ Let the Guests get to know you. As you build rapport, the Guests will open up to you. Keep your story brief and interactive.
* Describe the business as a service you offer ~ “I offer three services to my Customers. I can help you pick out products that you will enjoy using to accessorize your own home. I can also save you money by offering you the opportunity to get products free when you host a Party. And my favorite service is offering you the opportunity to do what I do. I invite you to watch what I do and talk with me later.”
* Sprinkle sponsoring messages throughout your presentation ~ As a general rule, make sure you mention the business opportunity at least three times. For many examples of planting seeds during a presentation be sure to read the Party Presentation Outline. Everything listed in bold is a sponsoring seed.
* Highest and Lowest buying Guests ~ Always consider the highest and lowest buying Guests at your shows to be great recruit leads. The one who spent the most money obviously loves the product and would be the most likely to represent it. "Nancy, thank you so much for your order. It looks like you love these products! Have you ever thought about doing something like this?" The one who spent the least probably loves the product but can't afford to purchase much, so possibly she could use some extra income. "Jane, you really loved the products tonight. Why don't you have a show and get some of them free? Better yet, why don't you book a show, earn your starter kit and MAKE money?"
* Avoid clichés when talking about your favorite benefits ~ Instead of telling the Guests that you love the high hourly earnings, be specific. “One of my goals for my business is to be able to earn enough to make our house payment. I love being able to work eight times a month and earn enough to do that.” What are your favorite benefits?
How can you use a story to describe them?
* Use a Customer Care Card effectively ~ The Care Card does not do the work for you!
⇒ Walk your Guests through every question.⇒ Ask your Guests to include the best time and number to call.⇒ Use the word “invite.” “I’d like to invite all of you to consider joining me in Celebrating Home. This business can work around almost any life-commitments you already have. Please mark the box if you’d like some information.”⇒ After the Party, go through the cards and make notes so you will remember something specific about each person.
Inviting your Hostesses and Guests
Inviting starts with your Hostess! You have at least five natural opportunities.1. When you begin coaching ~ “I’ve included some information about the business. Many of our Designers were Hostesses first, so I know you may have questions.”
2. In follow-up coaching calls ~ “You should know that your Party could be the beginning of your own business. Is there anything about my job that looks good to you?”
3. When you get to her home ~ “While I’m setting up, why don’t you ask me any questions you’ve thought of about the business?”
4. When you introduce the Customer Care Card ~ “Our Hostess is at the ‘thinking stage’ about being a Designer. If you would consider helping her get started by hosting a Party, put a star in the ‘Yes’ or ‘Maybe’ box.”
5. When you close her Party ~ Remind her that the opportunity is still available and that you would be happy to help her get started with the bookings from her Party. Continue to "recruit coach." Even though you've talked to her several times during the hostess coaching process, after the show is over, sit down with your hostess and go over the Celebrating Home opportunity one more time! Show her just how much money she would have earned and how easy it is to get started, that the bookings you got from her show could be the start of her business.
"Karen, do you know that if you would have conducted your show instead of me, you would have made over $200 tonight?"
Or, "We got three bookings tonight! You're half way to starting -- you only need three more!"
Make information accessible. Put business information out where it is easy to pick up and invite the Guests to take it. “If you or anyone you know might be interested in exploring the possibility of being a Designer, please take one of these.” Be sure to watch who takes it and follow up!
Plant seeds throughout your party presentation and have a good recruiting commercial: Throughout your party presentation you should plant multiple seeds for sponsoring. During your party presentation, after you have played the Ask Me Game, say something like “Ladies, I’d like to invite one or two gals to have the opportunity this month to join CH and work along with me. I would never try to convince anyone into joining Celebrating Home but I do love to invite others to have the chance to choose if they think this is something they might be interested in. Celebrating Home has been a blessing to me, has been a great way to earn extra income, and I’m thankful for the opportunities that our company has provided me. I do love to share those same opportunities with others. So if you think you might be even a little bit interested in learning more or if you know someone who might be interested please take one of the opportunity packets that I’m passing around.”
During your
presentation be sure you are sharing the benefits of being a designer.
Anyone you meet
may be interested in joining. Watch for these green flags: what they would like to. Ask them “Were you able to purchase everything you wanted to this evening?” If the answer is no, offer them the chance to get their favorite items for free, ½ price or at a discount by
becoming a hostess or a designer.
Be aware of recruiting signals and cues: The most important
key in sponsoring is to find a need and fill it. Below are questions
and statements that show an interest in what you do, and indicate a desire
to hear more about CH. This allows you to seek more information from the
prospective recruit in order to find a need, and fill it with your business
opportunity. Plant seeds while
taking orders:
Now you can bring the answers together... “If you would like
_______(ie, earn extra income) but would like to change__________(ie, have
more flexibility on when you work) have you ever thought of doing what I
do?”
Your goal is to pass out three packets at every show. You will see big recruiting results when you adopt and practice the habit of handing out three recruit packets at every show you do. Statistics from the Direct Sellers Association state that when you talk to 10 people, 1 of them is going to join. Even if you’re a brand new designer doing your first few shows, the statistics show that if you talk to 10, at least 1 will indeed join. So, if you want 1 new recruit each month . . . simply talk to 10! For those who consistently want 2 new recruits each month, talk to 20 . . . and so on.
The best news is
that the more packets you hand out, the better you will get at approaching
people, the more proficient you will get, and your odds will increase to 1
in 7 or 1 in 6; so when you pass out 36 packets, you are likely to recruit 3
to 5 new people in a month. Based on those numbers, if you did just
one show a week – and you had two or three others on your team doing just
one show a week – that would be 12 to 15 packets being handed out to
prospective recruit leads each week. So, with yourself and a small team just
working very part-time using this system, you would still average 4 to 5 new
recruits on your team each and every month. Who do we give
them to, and what do we say? Another approach would be: "Susie, you really helped everyone have a good time this evening. Thanks so much! You know, you’re a natural salesperson -- have you ever thought about doing what I do? (Wait for her answer) Well, you should because you’d be great, and I’d love to work with you! Why don’t you just take a packet of information, look it over in the privacy of your home . . . and I’ll give you a call in a couple of days to answer any questions. Sound good? Would Wednesday or Thursday evening be better for you? Great!" The one common denominator of both those encounters is . . . a compliment! Always start out with a genuine compliment. Even if someone is not really interested, they will appreciate a compliment from you. And if they say, "No, I’m not really interested," you can always say, "Why don’t you take a packet home with you, and if you know anybody who might be interested, please pass the packet along, okay? Thanks!" Compliment, then ask. Compliment, then ask. "I couldn’t help but notice how good you are with people, Susie." "You have a wonderful personality, Martha. Our company is always looking for good people like you." Just as a surefire opening line to a prospect for booking is: "I would love to have you as a hostess!", a surefire opening line for recruiting is: "I’d love to work with you," or "I’d love to have you on my team!" * Let the Guests know you will be asking them! “I’m sure you can tell I love what I do! I’ll be inviting each of you to consider the business for yourself or someone you know.”
* Talk to each person. Try these or make up some of your own. “I haven't looked at the Customer Care Cards yet. Are you one of the people who wanted information about the business?” or “I think you might enjoy being a Designer because __________. If I give you some information, would you look at it?”
* Be sure to mention that the packet contains general information and your goal is to personalize it when you get together (either on the phone or in person). “This business can be for anyone! Please be sure to watch the DVD. Let’s talk tomorrow so we can see if CH will be a good fit for you.”
"Thanks for all your help tonight, Rachel, you are a natural. Have you ever thought about doing something like this? I'd love to work with you!"
“If you’re thinking
this might be something you’d like to just give a try why don’t we just fill
out an application and you can get started making money."
Suggest the next step. The goal is to provide information to interested people AND suggest an interview within 24-48 hours. If possible, arrange a time to get together in person. Person-to-person always provides an added advantage. If time or distance prevents getting together, follow up on the telephone. Be prepared for any of these responses:
⇒ “Yes, I’ll look at it.” “Great! Let’s get together (or talk) tomorrow.” Arrange a specific time.
⇒
For others who may say "Well, let me go home and think about it." you can
say….” Let’s schedule a time when we can get together in person or on the
phone and I will share some more information and answer your questions. And
then you can decide if this is something that’s right for you. That way,
you’ll have all the information you’ll need to make a decision. If you want
after that…you can think about it some more. “
⇒ The “yes but no” response. For example, “It looks like fun (YES), but I’m too busy (NO).”This response is normal! Try saying, “Many successful Designers felt exactly the same way before they investigated the opportunity. This packet contains general information. Why don’t we get together tomorrow for a few minutes so you’ll have the information you need to make an informed decision about whether this is a good fit for you?”
⇒ “No, thank you.” Tell her how you feel. “That’s too bad! I would really enjoy working with you!” Check to be sure you understand. “No, like never? Or should we talk at another time?”
Now, you try it! The more you practice, the better you will get! Timing Is Everything! If your prospect says, “No,” it doesn’t mean never. Ask permission to follow up. Create a system for following up that works for you! Take a few notes about your conversation and make sure you do follow up with her! Your goal in sponsoring is to provide information to interested people AND suggest an interview with them within 24-48 hours.
When closing your
Party invite your Hostess to join. At the close of the party,
share with the hostess what she received free and congratulate her, then
share what you earned. For information on how to follow up and conduct an Interview click "HERE"
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