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HOW DO I SHARE THE H&GP OPPORTUNITY?

Home & Garden Party has developed three effective communication tools that Designers can use to share Home & Garden Party with everyone. Why everyone? Because everyone is a potential customer, hostess or new Designer!

In order to embrace any business-building idea, it’s important to understand the guiding principles that make it work. We all want our Home & Garden Party business to be successful. So let’s think about what success is. I like this definition: Success is the daily progression toward meaningful, worthwhile goals. The key ideas here are goals and daily progress. We’ve talked about goals already. You have to know what your goal is, what your “why” is, in order to take the necessary steps to achieve it.

But what about the “daily progress” part of our success definition?  To embrace this process you have to accept the idea that success is nothing more than making small, easy-to-make decisions every day. It’s realizing that if you make the small, correct decision today, and again tomorrow, and each day after that, you ultimately will reach your goals. Success is making the right small decisions one day at a time.

Building a successful Home & Garden Party business is all about consistently exposing people to the services you offer as a Designer. The essence of this practice is using the communication tools we have developed to consistently expose people to Home & Garden Party. Make a commitment to hand out our recruiting information to people today, and then make the same decision again tomorrow and the next day. By doing so, you’ll develop new customers, hostesses and Designers….you will grow your business and ultimately, reach the goals you have set for yourself.

Let’s talk for a minute about the communication tools and how and why they work:

The first tool is one we call the Promote Your Business Flier.  It’s a conversation starter, designed to draw interest. You can pass them to people and post them everywhere!  The purpose of the flyer is to get the recipient to give you a green flag signal, an indication that they would like more information. It does not tell the Home & Garden Party story by itself. This is an important point that I’ll come back to in just a moment. 

The second tool is the Opportunity Brochure. It’s a high impact, information packed brochure. It contains a lot of information about the company and the services you offer as a Designer.

The third tool is the Home & Garden Party DVD. The DVD is the most effective of the communication tools. There’s an old saying in our business, “Stories tell, pictures sell.” The DVD gives the viewer a powerful look at the company and our products. They see what it’s like to hold a Party. Most importantly, the DVD shows the success stories of actual Home & Garden Party Designers; it vividly portrays the positive effects H&GP has had on their lives; the lifestyle choices they’ve been able to make, and the time and financial freedom they enjoy. Ideally, this is the tool you want your prospects to view!

Once you decide to make sponsoring an important part of your business, this is what you do. First, make a list of everyone you know. Include friends, neighbors, relatives; everyone with whom you have frequent or even occasional contact. This is a good thing to do even if you’ve been a Designer for a while.

Next, hand out our information daily to prospects, starting with the people on your list. You could make it a goal to contact two people a day! Your list is a comfortable place to start because you are already acquainted with the people on it. Once you’ve practiced for a while, you’ll want to hand out information to people you encounter in daily life but haven’t met yet, like the mom at the kid’s soccer game or that person next to you in line at the grocery store.

When you hand out information, tell your prospect that you are involved with a company that you are really excited about, and that you’d love to get their opinion. Ask them if they’ll take a few minutes to read the information or watch the DVD. Get their contact information and follow up with them in person or by phone in a day or two.

That’s the process. It’s simple, it’s easy and it works! The key is to commit to consistently offering the H&GP opportunity to others. The beauty of using our materials is that they tell the H&GP story. They allow you, the Designer, to be the messenger of the company story, and not the message itself. The materials are the message! They allow you to prospect without having to memorize a presentation. This is especially important for new Designers because if someone says no, and some will, they are saying no to the material, not the Designer.

You may be asking at this point…”OK, what do I say when I follow up?” When you follow up, just say you’d love to help them choose beautiful products for their home (customer), that you can offer them a great way to get free products or a substantial discount by becoming a hostess or if they’re looking for a way to earn extra money, there’s no better place than Home & Garden Party. Ask them which of your services would work best for them. Here’s the key point: No matter which service the prospect chooses, it’s a successful outcome for you!

Here is a very important point. Home & Garden Party has several tools for you to use.  Two of them, the Opportunity Brochure and the DVD, contain full information about the company and the opportunity. The third piece, the Promote your Business Flyer, does not. Remember, the Flyer is a conversation starter. It works well as a lead piece or an “ice breaker.” When you hand out the Flyer, look for a green flag from the person to whom you give it. If they show interest, hand them the Opportunity Brochure or the DVD. These are the pieces they need to review. These are the pieces that tell the H&GP story and allow you to use the simple follow up approach that was just described. The Flyer is designed to use in conjunction with Opportunity Brochure and the DVD. It is not as effective as a stand alone piece.

Now, let's wrap things up with a couple of final points. 

Work towards always keeping at least ten prospects who’ve received Opportunity Brochures or DVDs on your follow-up list. As soon as one of them says yes or no, remove them from your list, and replace them with another prospect, always keeping at least ten names in play. Consistency is the key to building a team. If you don't have 10 names on your follow up list that will be an alert that you are not consistently inviting enough prospects to join H&GP. 

Following the principles explained above is powerful. It will build your business and help you reach your goals. In addition, It will help Home & Garden Party reach the thousands of people out there who need the kind of opportunity we offer. Using our materials works when you understand that at first, it’s the small daily decision you make to share our information with others.  Initially, it’s the activity that counts.

So here’s an important tip. We live in an immediate gratification society…everyone wants results instantly. But that isn’t the way building a team works. Here’s what I mean. Suppose you decide that you want to lose 20 pounds. That’s your goal.  Your daughter is getting married and you’re bound and determined to wear that new dress to the wedding. That’s your “why.” The day you make the decision, you weigh yourself to establish your starting point, and that same day, you make that small right decision we’ve been reviewing about throughout this segment. You have a salad for lunch, and you go to the gym.

The next morning, you hop on the scale first thing. Has anything happened? Have you lost weight? Probably not. But you make the small right decision again today. The salad and the gym. In the morning you hop on the scale again. Still nothing. Same thing the next day. But here’s the point; If you keep making the small right decision today, tomorrow, and each day after that, pretty soon you will see a positive change when you get on the scale; and if you keep going, the change will start to accelerate and you’ll make faster and faster progress toward your weight-loss goal.

Building a team is like that. You may not see instant results, but if you keep making the decision to do it, if you understand that success is just a series of small daily decisions, then you’ll ultimately see results like you never imagined. 

I want to share a quick word about sponsoring.  If holding parties and selling Home & Garden Party products is the heart of your business, and it is, sponsoring is the lifeblood. Whenever you speak to a prospect about becoming a Designer, she’s asking herself three questions:

(1)   Can I do this business? Do I have the skills?

(2)   Do I have time to do it?

(3)   Am I willing to share this with my friends, neighbors and relatives?

In order for the prospect to say “yes” to H&GP, the answer to all three of these questions must also be “yes.” That’s another reason the practices we reviewed are so powerful. When your prospects see you handing out a couple of tools a day, asking people to give you their opinion, and following up, they’re likely to think, “Well, that doesn’t look too difficult. A couple of tools a day? I have time for that. And yes, I’d be willing to show the DVD to my friends and relatives.” The point should be clear. Consistently inviting others to join H&GP looks easy and simple to prospects because it is easy and simple. And that greatly increases the chances of them joining your team.

For most of this segment, I’ve talked about consistently inviting others to join H&GP and our communication tools as a powerful way to gather customers, hostesses and new Designers for your business. But as I mentioned a moment ago, holding parties and selling H&GP products is central to what we do. After all, the company name has the word Party in it. Since holding parties is an equally important part of building your business, make sure that every guest at your parties receives one of the communication tools. Parties are one of the greatest sources of future hostesses and new Designers for your team.  Consistently inviting others to join H&GP by using our tools is a process that works well both at your Parties and outside the Party environment!

Remember, success is nothing more than consistently making those small, daily decisions that move us one step at a time toward our goals, and all of us are capable of doing that. And when you do, your dreams will come true!