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Welcome to Fundraising!

Fundraising with Home & Garden Party, Step by Step

Always a work in progress!  Check back for updates.  I appreciate your contributions to improve our training guide!

If you are new to H&GP fundraising we wish you a heartfelt welcome!  As you begin your new fundraising business you will see that it is very easy and profitable! Simply read through this training packet, the information on the H&GP web for added support, and then ask your sponsor to answer any questions you may have. It’s that simple!

As a representative with H&GP you are able to offer 4 different services! We provide customers the opportunity to not only purchase our products, to be a hostess, and to be a designer but our 4th service is offering fundraising to assist groups and organizations earn needed funds!  If you are interested in offering fundraising as part of your Home & Garden Party business the support and training you’ll need is available to you.  This training packet will help coach you throughout each simple step to having a successful fundraiser.  In addition, with the help of your sponsor and the support offered on the H&GP website you’ll discover that not only is fundraising easy but is a great way to increase your sales.  Fundraising with Home & Garden Party is an excellent income opportunity for you and provides a great service to many groups and organizations everywhere!  Enclosed are sample forms and step by step information you’ll need for our current fundraising programs.   

        Step One ~ “Understanding our programs”

Products/Brochure choices offered ~ H&GP offers three fundraising brochures. Our 10 oz Jar Candle Brochure is a single sheet brochure and offers a selection of 15 Jar Candles and is the best choice for an organization looking for simplicity at it's best.  Our 3-Page Candle Fundraising Brochure is the recommended candle brochure and includes a variety of wax as well as soy candles, mini reed diffusers, and accessories.  Our 3-Page Perfect Mix Gourmet Food Brochure offers you the opportunity to market the brochure individually or to combine it with one of our candle brochures.   Our brochures offer a “Pick your Profit” blank price block allowing a group to choose their own selling prices.  

Program overview ~

- With 12 years experience in manufacturing our candles, our candles and are produced by Casey Pottery, also owned by Steve and Penny Carlile.  Casey Pottery is located just a short distance from Home and Garden Party in Marshall TX.  Our 10 oz traditional wax candles are made with the finest food grade paraffin wax that burns evenly; are colored and scented throughout; and have lead free 100% cotton wicks.  An even burn allows more scent to be “thrown.”  H&GP has "gone green" with our earth friendly soy blended candles.  They are long lasting, have rich color, and also have 100% cotton wicks.

- With H&GP an organization has the opportunity to customize their own program. They can offer just our Candle Brochure, our Gourmet Food Brochure, or both at the same time in order in offer a wider variety of items.

- The Jar Candles are 10 oz, burn approximately 50 hours and are offered in a variety of scents perfect for the seasons. 

- Our 13.5 oz Soy Candles burn 80 hours (Fall 2008; 13 oz Soy Candles burn 78 hours) and are poured in a beautiful, decorative container which can be accented with our Candle Bracelets. 

- Our food products are exceptional in quality and are produced exclusively for HG&P, and also produced at Casey.

- Our products are perfect for individual purchase and with attractive packaging they are wonderful for gift giving as well. 

- There are no shipping charges or Hostess credits when an order is entered as a fundraiser. 

Prepare several fundraising packets ~ Include a Cover Letter, an Agreement Form (located in the Garden of Roses web pages) and a sample of each fundraising brochure including our Galaxy of Prizes brochure (available as supply items).

Fundraiser (F) orders ~

- Historically, our fundraising program followed the same commission structure of 30-40% commission, just like our party orders. Pricing per item was structured so that you could earn up to 40%.  Most Designers recognized that if they were to earn a full 40% commission then the selling prices to the organizations would be too high. Most Designers, therefore, would discount the prices they charged...with some Designers earning anywhere from 10%-30% commission.

- Until Fall 2008 all fundraising orders were submitted only as a traditional (F) order.  (F) orders can be placed online or by fax or postal mail. (F) orders for the fall of 2008 can be placed only for Bulk Order.  Hopefully, by spring 2009 (F) orders can be placed for Presorted and Home Delivery orders also.  (F) orders follow the traditional party plan commission structure of 30% during your first $1,500 in career sales, and then 40% once your first $1,500 in career sales has been achieved.

- Potentially, you could charge your organizations the full (F) Retail Price. When doing so you would earn 30-40% commission, based upon whether or not you have achieved your first $1,500 in career sales. Most Designers choose not to charge the full prices as listed due to the nature of fundraising being more of a "wholesale" type program.  For an organization to be able to mark up their prices we have to be able to offer them items at a competitive price, allowing the organization to increase their selling prices 40-50% and be able to generate their profit and be able to sell the items at an affordable price.  Please review the following potential price chart for (F) orders:

Product

(F) Retail Price

Cost to Designer – After 40% Discount/Commission

Designer’s Profit

10 oz Jar Candles

$6.00

$3.60

$2.40

Jar Candle Case of 12

$67.00

$40.20

$26.80

13 oz Soy Candles

$12.00

$7.20

$4.80

Reed Diffusers

$12.90

$7.74

$5.16

Candle Bracelets

$5.90

$3.54

$2.36

Tree Holder

$6.60

$3.96

$2.64

Dips, Fondue

$7.90

$4.74

$3.16

Cookies, Preserves, Bread, Muffins, Soups, Drink

$6.60

$3.96

$2.64

Almond Pound Cake

$8.60

$5.16

$3.44

- It would be terrific if you could get an organization to pay $6.00 for a 10 oz Jar Candle but they would have to sell it for a whopping $12.00 to earn 50% profit.  It would be very challenging for you to achieve bookings when selling the items at the prices listed in the "Retail Price" column as listed above. Most Designers therefore discount the items by contributing part of their commission to the organization by discounting the prices they charge.  As a representative with H&GP you have the flexibility to offer whatever amount of discount you wish. 

- Most Designer discount their selling prices to the organization so that they, as the rep, earn about 25% commission.  In the fundraising industry 25% commission is very generous. Most fundraising companies only pay 7-11% commission.

- In comparison to the chart above you will see some of the items grouped differently. In the current Fall 2008 Food Brochure the Almond Pound Cake for (F) orders is priced at $8.60 each, and was grouped on the brochure with the Muffins and Monkey Bread which are both priced at $6.60.  All those items are grouped together on the brochure and are listed as "Desserts."  Deciding on pricing for these items caused me a bit of a dilemma. The resolution was to roll up the pricing of the Muffins and the Bread and list them with the Almond Pound Cake for a price of $7.00, allowing the Designers to earn a higher percentage of profit on the Muffins and Bread.  Please review the following suggested price chart for (F) orders offering the Designers discount.

Product

Prices most

Designers discount to

Cost to Designer for (F) orders – After 40% Discount/Commission

Designer’s Profit

10 oz Jar Candles

$4.75

$3.60

$1.15

Jar Candle Case of 12

Sell only by the single price

 

 

13 oz Soy Candles

$9.75

$7.20

$2.55

Reed Diffusers

$10.25

$7.74

$2.51

Candle Bracelets

$4.75

$3.54

$1.21

Tree Holder

$5.25

$3.96

$1.29

Dips, Fondue

$6.25

$4.74

$1.51

Cookies, Preserves, Soups, Drink

$5.25

$3.96

$1.29

Almond Pound Cake, Muffins, Bread

$7.00

$5.16

$1.84

- When you submit a traditional (F) order 30% of the retail price is deducted off of the order you submit online. 10% of the retail price will then be paid to you in your monthly commission check paid out on the 15th of the month, following the month in which the sales are submitted. 

- Example of how you are paid on a 10 oz jar candle for an (F) order placed online:  Retail price is $6.00. When you submit the order 30% of the $6.00 will be your upfront discount. $6.00 minus 30% equals $4.20.  $4.20 will be paid to H&GP when you submit the order. Then, you will receive 10% of the $6.00 in your commission check. 10% of the $6.00 is 60 cents.  Your end cost is $4.20 minus 60 cents for a total cost to you: $3.60 per candle.

- Review the following chart for a more detailed explanation:

Representative in Training – first $1,500 in career sales - Bulk Order

10 oz

Jar Candles

H&GP Fundraising Retail (F)

Price: (You are only charging $4.75 for each candle.)

With your 30% discount your cost per candle to submit an order: (Retail Price minus 30%)

Your initial  profit when you submit an order:

($5.00 charged to your group minus your cost)

Case

$5.58 each

 

$5.58-30%=$3.91

$4.75-$3.91=$0.84

Single

$6.00

each

$6.00-30%=$4.20

$4.75-$4.20=.55

 

Representative – After achieving first $1500 in career sales - Bulk Order

Below is a sampling of the profit you make when submitting (F) Orders.

 

10 oz

Jar Candles

H&GP Fundraising Retail Price: (You are only charging $4.75 for each candle.)

With your 30% discount your cost per candle to submit an order: (Retail Price minus 30%)

Your initial  profit when you submit an order:

($4.75 charged to your group minus your $3.91 cost)

You'll then receive

in your commission check 10% of the fundraising retail price.

Your total profit

Case

$5.58 each

 

$5.58-30%=$3.91

$4.75-$3.91=$.84

$5.58X10%=.59

$0.84+.59=$1.43

Single

$6.00 each

$6.00-30%=$4.20

$4.75-$4.20=..55

$6.00X10%=$.60

$0.55+.60=$1.15

 

13 oz Soy Candles

H&GP Fundraising Retail Price: (You are only charging $9.75 for each candle.)

With your 30% discount your cost per candle to submit an order: (Retail Price minus 30%)

Your initial  profit when you submit an order:

($9.75 charged to your group minus your $8.40 cost)

You'll then receive

in your commission check 10% of the fundraising retail price.

Your total profit

Each

$12.00 each

 

$12.00-30%=$8.40

$9.75-$8.40=$1.35

$12.00X10%=

$1.20

$1.35+1.20=2.55

 

Food Dips

H&GP Fundraising Retail Price: (You are only charging $6.25 for each item.)

With your 30% discount your cost per item to submit an order: (Retail Price minus 30%)

Your initial  profit when you submit an order:

($6.25 charged to your group minus your $5.95 cost)

You'll then receive

in your commission check 10% of the fundraising retail price.

Your total profit

Each

$7.90 each

 

$7.90-2.37=$5.53

$6.25-$5.53=$0.72

$7.90X10%=

$0.79

$0.72+.79=$1.51

Fundraiser Specialist (FS) orders ~

- To simplify the pricing for the Designers a new (FS) program was introduced for the fall 2008.

- (FS) orders can be placed for either Bulk, Presorted, or Home Delivery orders.  (FS) orders for Fall 2008 are submitted by fax or are mailed in to the Home Office.  We hope by spring 2009 to be able to place (FS) orders online.

- (FS) prices have been structured to offer you a program that is super easy to understand, market, and earn 25% profit.  You are provided with one price per item. That price is the price you can charge your customers and it is the price on which you earn 25% commission.

- With (FS) orders you receive 25% commission paid upfront when you submit your order. There are no additional monies paid to you in your commission check.

- The following price chart includes the retail prices provided by H&GP.  You can use the price chart below if you wish or you may adjust the pricing you charge to your organization.  H&GP is very flexible and will allow you to either increase or decrease the selling prices if you wish to.

Product

(FS) Retail Prices charged by H&GP on which your commission is earned and price charged to organization

Your Cost - H&GP Retail price minus 25% commission

Designer’s Profit

10 oz Jar Candles

$4.75

$3.56

$1.19

Jar Candle Case of 12

Sell only by the single price

 

 

13 oz Soy Candles

$9.60

$7.20

$2.40

Reed Diffusers

$10.20

$7.65

$2.55

Candle Bracelets

$4.70

$3.53

$1.17

Tree Holder

$5.10

$3.83

$1.27

Dips, Fondue

$6.10

$4.58

$1.52

Cookies, Preserves, Soups, Drink

$5.10

$3.83

$1.27

Almond Pound Cake - Muffins, Bread -

$6.80

$5.10

$5.10

$3.83

$1.70

$1.27

- With the Fall/Winter 2008 brochures you will see that I have "rolled up" some of the pricing to round off the prices to the nearest quarter. Personally, I don't want to be charging nickels and dimes and wanted to keep the pricing simpler for the organization.  In doing so, you are actually earning more than the 25% commission as shown in the chart above.

- In the following price chart you will see the "rolled up" prices that I am charging this season.  The same prices are listed within the Cover Letter and the Agreement Form you'll use for marketing your business. Your profit will be greater than 25%!  You are welcome to change the pricing in the documents if you prefer.

Product

(FS) Retail Prices charged by H&GP on which your commission is earned and price charged to organization

Your Cost - H&GP Retail price minus 25% commission

Designer’s Profit

10 oz Jar Candles

$4.75

$3.56

$1.19

Jar Candle Case of 12

Sell only by the single price

 

 

13 oz Soy Candles

$9.75

$7.20

$2.55

Reed Diffusers

$10.25

$7.65

$2.60

Candle Bracelets

$4.75

$3.53

$1.22

Tree Holder

$5.25

$3.83

$1.42

Dips, Fondue

$6.25

$4.58

$1.67

Cookies, Preserves, Soups, Drink

$5.25

$3.83

$1.42

Almond Pound Cake, Muffins, Bread

$7.00

$7.00

$5.10

$3.83

$1.90

$3.17

Pricing options for the organization ~

- In addition to selecting which items an organization chooses to sell, Home & Garden Party also allows them to choose their own selling prices, and therefore, providing them with the opportunity to choose their percentage of profit.  They can easily earn 40-50% profit or more.  To earn a 50% profit they would simply double the prices they pay to purchase the products.  Suggested prices are provided by you in a "Guidelines" letter but they can choose the pricing they feel is right for their  organization and their geographic area.  A 10 oz candle, for example, can easily sell for $8-$10. Upon request you can offer to price the brochures with their selected prices.

Options for shipping ~

- An organization can choose from 3 different shipping options; Bulk/Standard, Presorted/Select Sorting, or Home Delivery/Premium Home Delivery.  Within the documents I will be sharing with you the terms Bulk, Presorted, and Home Delivery will be used.  When you reference the H&GP website the terms will be referred to as Standard Sorting, Select Sorting, Premium Home Delivery.  You choose the phrases you wish to market!

- Orders can be directly shipped to one location of your choice and will arrive approximately two weeks after submitting the order.  The best practice is to tell your organizations expected delivery is in 2-3 weeks.

- A minimum order of just $200 retail is required to submit a Bulk, Presorted, or Home Delivery (FS) fundraising order, $100 for a traditional Bulk online (F) fundraising order.

- Bulk shipping orders can be submitted as either an (F) or (FS) order.  Bulk shipping (F) orders can be submitted online with only a minimum of $20 in purchases. However, within my paperwork I personally choose to market our program requiring a minimum of $100 in sales. I don't want to provide a group with brochures and have them give me an order for 5 candles! For late orders, display orders etc it is a great option to be able to submit an order online for just a few needed items.

- When submitting a (F) order there is a $5.00 administrative charge for any order under $200 in retail. Within the cover letter and Agreement Form you will find documentation that says there is a $5.00 charge to the organization for any order less than $200.  The $5.00 fee is referred to as a "handling fee."

- Presorted orders currently can only be placed as an (FS) order. A minimum of $200 is required to be able to submit the order. There is no minimum per seller. Each seller's order will be boxed individually and labeled with each seller's name and also teacher, when applicable.  A Tally Sheet for each seller is provided by the H&GP rep and is provided along with the fundraising brochures.  In the H&GP website under "Forms/Docs" and then "Important Form" you will find the tally sheets that can be printed off your computer.

- Home Delivery orders currently can only be placed as an (FS) order.  A minimum of $200 is required to be able to submit the order.  A minimum of 10 items per seller is required to ship to each seller's home.  Seller's with orders less than 10 items are grouped together and are shipped to one location as a Bulk Order. As long as the minimum of $20 in retail sales are achieved I do not require the $100 minimum as these are additional orders. I do, however, charge the $5.00 handling fee if the total bulk order is less than $200.  Tally sheets are also provided with the brochures for Home Delivery orders.

- If a fundraising organization chooses Presorting or Home Delivery and fail to reach the minimum of $200 in retail sales you will have to submit the order as a Bulk Order and charge the organization Bulk Order prices.  The $5.00 handling fee charge applies also.

Prize Program ~

- Especially designed for children age preschool through middle school.  Brochures are ordered as supply items.

- Prize program can DOUBLE YOUR SALES!

- The Fundraiser Prize Program is available on both F and FS order types. The prizes in this program are non-commissionable. The prizes are not cumulative. The seller may choose one prize based on the total number of items he/she has sold. H&GP suggests that you charge $0.15 per item sold to cover the cost of the prize program. You may pass this cost onto the organization by reducing its profits by $0.15 per item, you could consider absorbing the cost of the prize program yourself or you could split the cost of the prize program with the organization.  My suggestion is to "build in" the cost of the prize program into the prices you are charging your organization.

- How it works:  As a rep you do have flexibility in choosing how you wish to promote the prize program.  In the documents I have shared with you I have promoted the prize program as "free" and have the prices already factored in for the most part.  You do have the option, though, of charging extra for the option. As a rep you do want the organization to use the program to increase sales.  For the small amount of money the program will cost you it is so worth the investment to increase your sales.  Be aware, that if you "charge extra" many groups will opt out of the program and you and they will generate less in profits. 

-  As you reviewed in the price charts above you saw that for most of the items I have already "rolled up" the pricing which in a sense, is already covering the added costs paid for the prizes. You are collecting those added monies on every item sold, regardless of the prize level awarded.   If you prefer, you could offer the prize program for an additional amount of monies...most reps would charge 15 cents per item sold.  Again, this is not the option I would recommend for you.

- With the prize program you would provide the organization with a brochure for each seller as well as a Prize Master Order Form for the organization.  Each seller will then set a goal for 1 of 8 different prize levels.  The first level is earned by selling just two items.  Please review your costs for the prizes:

Level #A (2 items):    .25

Level #B (6 items):    .90

Level #C (12 items):  $1.75

Level #D (20 items):  $2.80

Level #E (30 items):  $3.80

Level #F (40 items):  $5.90

Level #G (65 items):  $9.00

Level #H (90 items):  $14.00

 

- When a child sells 1 item you do not order a prize and the added monies you have collected whether it be already "built in" or you are charging 15 cents per item sold, will remain with you.  When a student sells 2 items you will pay 25 cents to H&GP.  The next prize level is 6 items.  When a child sells 6 items you will pay 90 cents to H&GP.  Keep in mind that if you have "rolled up" the pricing in most cases you have already collected these monies! For example, a food dip in the (FS) program is priced at $6.10 but we have "rolled up" the price to $6.25 so we are already collecting an extra 15 cents per item.  If a child sells just 3, 4, or 5 items you are collecting those extra monies per item but you are only paying to H&GP 25 cents because Level #B was not reached.

-Please note that a seller earns just one prize.  For example, when a child sells 12 items they are able to earn one prize from level #C.  The program is not accumulative, meaning, they do not earn a prize from Level #A, #B, and #C.  They earn just one prize.  If they do not want one of the prizes within the level they reached they can select one prize from a lower level, not multiple.  They cannot, for example take 2 items from Level #B instead of 1 item from Level #C. 

- When the fundraiser is completed the organization will tally the number of prizes earned and submit to you the completed Prize Master Order Form document.  For Presorted and Home Delivery fundraisers you will be receiving back the individual tally sheets to reconcile the amount of prizes that need to be ordered.  For a Bulk Order fundraiser you will only be receiving the Prize Master Order Form.  It is your choice if you wish to review the actual fundraising brochures or to simply entrust in your organization to order the correct number of prizes actually earned.  A simple check to make sure the organization is not over ordering the amount of prize ordered is to do some simple math.  Compare the total number of items sold by the number of prizes earned and how many items sold to achieve those prize levels.  If a group, for example orders 25 Level A prizes (2 items) you know that would equal 50 items sold.  Their order would have to have at least 50 items! 

- Whether you are ordering an (F) or an (FS) order prizes can be ordered.  For an (F) order the simplest way to order is to select "Start a new Fundraiser order," select your shipping address, and then on the "retail entry" page click on the link that says "price list."  All of the prizes will be listed and you'll only need to enter the quantities of each item sold.  Add the quantities and then click on the button "add items to order."  For an (FS) order all of the prizes are listed on the printed order form. Simply add in the quantities of items needed and submit with your candle/food order.

- Prizes for (F) orders will be included in the Bulk order to be distributed by the organization.  For Presorted and Home Delivery Orders the prizes will be included in the individual seller's boxes.

Ordering Brochures as supply items ~

- In your starter kit you will receive a package of 50 single sheet jar candle brochures, a package of 50 3-page candle brochures and a package of 50 3-page food brochures.  As of September 2008 the kits will soon include prize brochures as well.

- To order additional brochures log in to your H&GP account, click on the link on the home page "Place an Order" and then select "Start a new supply order."  On the retail entry section of the order you can either type in the 5 digit number of the supply item and click "add item to order" or you can simply click on the box titled "Price List" and then enter the quantities of the items you wish to order. 

- Fall/Winter Fundraising supplies available to order:

 

     000157D    Fundraiser Kit   $99.00  (Great to order if you enrolled with a party kit.)

      00121      Fundraiser Carrying Case  $45.00  (Great to order if you already have brochures and sample

                    products.)

      09006      50 Tri-Fold Fundraiser Brochures  $9.00 (Theses are the 3-page candle brochures.)

      09006C    800 Tri-Fold Fundraiser Brochures  $125.00 (These are 16 packs of 50 of the 3-page candle

                    brochures.)

      09007      50 Tri-Fold Food Brochures  $9.00  (These are the 3-page food brochures.)

      09007C    800 Tri-Fold Food Brochures  $125.00 (These are 16 packs of 50 of the 3-page food brochures.)

      09005      50 Jar Candle Brochures $6.00  (These are the single sheet jar candle brochures.)

                    Cases of the jar candle brochures are currently not available

      09022      Fundraiser Prize Brochures (Pack of 250)  $22.50

      09023      Fundraiser Prize Brochures (Case of 1,500)  $130.00

      09024      Fundraiser Prize Sample Pack 1 -  (this is one of every prize)  $114.95

      09025      Fundraiser Prize Sample Pack 2 -  (one prize from every level)  $38.40

      09026      Fundraiser Prize Sample Pack 3 -  (one of each item from Levels A-D)  $16.85

      09027      Fundraiser Prize Sample Pack 4 -  (one of each item from Levels E-H)   $98.10

 

- A minimum of $25 is required for placing a supply order.
 

- Plan ahead! Allow 2 weeks for delivery!

 

- Time permitting, if you have a large organization you can order supplies and have them shipped direct to your organization.

There are multiple avenues for finding fundraisers ~

At your home parties:  Always include a talk on fundraising, pass around a few of our fundraising products, and always be prepared with fundraising information packets to share. During your presentation you could say “Ladies, Are you or anyone you know looking to raise money for your group or organization?  We offer an excellent fundraising program with our Candles, Accessories, and Cookie Mixes that offer high profit, are easy to sell, and customers love. A youth prize program is also provided.  If you would like to share a referral with me or take home a packet for yourself or to share I’ll thank you with lots of auction dollars!” Be sure you receive a name and phone number to follow up.  If someone takes a packet to share with a friend you could say “Thank you for sharing a packet with your friend.  Be sure to share her name and phone number with me so that I can follow up with her.  I have some additional information that I would li