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Welcome to
Fundraising!
Fundraising with Home & Garden Party, Step by Step
Always a work in progress! Check back for
updates. I appreciate your contributions to improve our training
guide! |


If you are
new to H&GP fundraising we wish you a heartfelt welcome! As you begin your
new fundraising business you will see that it is very easy and profitable!
Simply read through this training packet, the information on the H&GP web for
added support, and then ask your sponsor to answer any questions you may
have. It’s that simple!
As a
representative with H&GP you are able to offer 4 different services! We
provide customers the opportunity to not only purchase our products, to be a
hostess, and to be a designer but our 4th service is offering
fundraising to assist groups and organizations earn needed funds! If you
are interested in offering fundraising as part of your Home & Garden Party
business the support and training you’ll need is available to you. This
training packet will help coach you throughout each simple step to having a
successful fundraiser. In addition, with the help of your sponsor and the
support offered on the H&GP website you’ll discover that not only is
fundraising easy but is a great way to increase your sales. Fundraising
with Home & Garden Party is an excellent income opportunity for you and
provides a great service to many groups and organizations everywhere!
Enclosed are sample forms and step by step information you’ll need for our
current fundraising programs.
|
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Step One ~ “Understanding our programs” |
Products/Brochure
choices offered ~
H&GP offers three fundraising brochures. Our 10 oz Jar Candle Brochure is a
single sheet brochure and offers a selection of 15 Jar Candles and is the
best choice for an organization looking for simplicity at it's best. Our
3-Page Candle Fundraising Brochure is the recommended candle brochure and includes a variety of wax as well as soy
candles, mini reed diffusers, and accessories. Our 3-Page Perfect Mix
Gourmet Food Brochure offers you the opportunity to market the brochure
individually or to combine it with one of our candle brochures.
Our brochures offer a “Pick your Profit” blank
price block allowing a group to choose their own selling prices.
Program overview ~
- With 12 years experience in manufacturing our candles,
our candles and are produced by Casey Pottery, also owned by Steve and Penny
Carlile. Casey Pottery is located just a short distance from Home and
Garden Party in Marshall TX. Our 10 oz traditional wax candles are made with
the finest food grade paraffin wax that burns evenly; are colored and
scented throughout; and have lead free 100% cotton wicks. An even burn
allows more scent to be “thrown.” H&GP has "gone green" with our earth
friendly soy blended candles. They are long lasting, have rich color, and also
have 100% cotton wicks.
- With H&GP an organization has the
opportunity to customize their own program. They can offer just our Candle
Brochure, our Gourmet Food Brochure, or both at the same time in order in
offer a wider variety of items.
- The Jar
Candles are 10 oz, burn approximately 50 hours and are offered in a variety
of scents perfect for the seasons.
- Our 13.5 oz
Soy Candles burn 80 hours (Fall 2008; 13 oz Soy Candles burn 78 hours) and are poured in a beautiful, decorative
container which can be accented with our Candle Bracelets.
- Our food
products are exceptional in quality and are produced exclusively for HG&P,
and also produced at Casey.
- Our
products are perfect for individual purchase and with attractive packaging
they are wonderful for gift giving as well.
- There are
no shipping charges or Hostess credits when an order is entered as a
fundraiser.
Prepare
several fundraising packets
~ Include a Cover Letter, an Agreement Form (located in the Garden of
Roses web pages) and a sample of each fundraising brochure including our
Galaxy of Prizes brochure (available as
supply items).
Fundraiser
(F) orders ~
- Historically,
our fundraising program followed the same commission structure of 30-40%
commission, just like our party orders. Pricing per item was structured so
that you could earn up to 40%. Most Designers recognized that if they
were to earn a full 40% commission then the selling prices to the
organizations would be too high. Most Designers, therefore, would discount
the prices they charged...with some Designers earning anywhere from 10%-30%
commission.
- Until Fall
2008 all fundraising orders were submitted only as a traditional (F) order.
(F) orders can be placed online or by fax or postal mail. (F) orders for the
fall of 2008 can be placed only for Bulk Order. Hopefully, by spring
2009 (F) orders can be placed for Presorted and Home Delivery orders also.
(F) orders follow the traditional party plan commission structure of 30%
during your first $1,500 in career sales, and then 40% once your first
$1,500 in career sales has been achieved.
- Potentially,
you could charge your organizations the full (F) Retail Price.
When doing so you would earn 30-40% commission, based upon whether or not
you have achieved your first $1,500 in career sales. Most Designers choose
not to charge the full prices as listed due to the nature of fundraising
being more of a "wholesale" type program. For an organization to be
able to mark up their prices we have to be able to offer them items at a
competitive price, allowing the organization to increase their selling
prices 40-50% and be able to generate their profit and be able
to sell the items at an affordable price. Please review the following
potential price chart for (F) orders:
|
Product |
(F) Retail Price |
Cost to Designer – After 40% Discount/Commission |
Designer’s Profit |
|
10 oz Jar Candles |
$6.00 |
$3.60 |
$2.40 |
|
Jar Candle Case of 12 |
$67.00 |
$40.20 |
$26.80 |
|
13 oz Soy Candles |
$12.00 |
$7.20 |
$4.80 |
|
Reed Diffusers |
$12.90 |
$7.74 |
$5.16 |
|
Candle Bracelets |
$5.90 |
$3.54 |
$2.36 |
|
Tree Holder |
$6.60 |
$3.96 |
$2.64 |
|
Dips, Fondue |
$7.90 |
$4.74 |
$3.16 |
|
Cookies, Preserves, Bread, Muffins, Soups, Drink |
$6.60 |
$3.96 |
$2.64 |
|
Almond Pound Cake |
$8.60 |
$5.16 |
$3.44 |
- It would be terrific if
you could get an organization to pay $6.00 for a 10 oz Jar Candle but they
would have to sell it for a whopping $12.00 to earn 50% profit. It
would be very challenging for you to achieve bookings when selling the items
at the prices listed in the "Retail Price" column as listed above. Most
Designers therefore discount the items by contributing part of their
commission to the organization by discounting the prices they charge.
As a representative with H&GP you have the flexibility to offer whatever
amount of discount you wish.
- Most Designer discount
their selling prices to the organization so that they, as the rep, earn
about 25% commission. In the fundraising industry 25% commission is
very generous. Most fundraising companies only pay 7-11% commission.
- In comparison to the
chart above you will see some of the items grouped differently. In the
current Fall 2008 Food Brochure the Almond Pound Cake for (F) orders is
priced at $8.60 each, and was grouped on the brochure with the Muffins and
Monkey Bread which are both priced at $6.60. All those items are
grouped together on the brochure and are listed as "Desserts."
Deciding on pricing for these items caused me a bit of a dilemma. The
resolution was to roll up the pricing of the Muffins and the Bread and list
them with the Almond Pound Cake for a price of $7.00, allowing the Designers
to earn a higher percentage of profit on the Muffins and Bread. Please
review the following suggested price chart for (F) orders offering the
Designers discount.
|
Product |
Prices most
Designers discount to |
Cost to Designer for (F) orders – After 40% Discount/Commission |
Designer’s Profit |
|
10 oz Jar Candles |
$4.75 |
$3.60 |
$1.15 |
|
Jar Candle Case of 12 |
Sell only by the single price |
|
|
|
13 oz Soy Candles |
$9.75 |
$7.20 |
$2.55 |
|
Reed Diffusers |
$10.25 |
$7.74 |
$2.51 |
|
Candle Bracelets |
$4.75 |
$3.54 |
$1.21 |
|
Tree Holder |
$5.25 |
$3.96 |
$1.29 |
|
Dips, Fondue |
$6.25 |
$4.74 |
$1.51 |
|
Cookies, Preserves, Soups, Drink |
$5.25 |
$3.96 |
$1.29 |
|
Almond Pound Cake, Muffins, Bread |
$7.00 |
$5.16 |
$1.84 |
- When you submit a traditional (F) order 30%
of the retail price is deducted off of the order you submit online. 10% of
the retail price will then be paid to you in your monthly commission check
paid out on the 15th of the month, following the month in which the sales
are submitted.
- Example of how you are paid on a 10 oz jar
candle for an (F) order placed online: Retail price is $6.00. When you
submit the order 30% of the $6.00 will be your upfront discount. $6.00 minus
30% equals $4.20. $4.20 will be paid to H&GP when you submit the
order. Then, you will receive 10% of the $6.00 in your commission check. 10%
of the $6.00 is 60 cents. Your end cost is $4.20 minus 60 cents for a
total cost to you: $3.60 per candle.
- Review the following chart for a more
detailed explanation:
Representative in Training – first $1,500 in career sales -
Bulk Order
|
10 oz
Jar Candles |
H&GP
Fundraising
Retail (F)
Price: (You are only charging $4.75 for each candle.) |
With your 30% discount your
cost per candle to submit an order: (Retail Price minus 30%) |
Your initial profit when
you submit an order:
($5.00 charged to your group
minus your cost) |
|
Case |
$5.58
each
|
$5.58-30%=$3.91 |
$4.75-$3.91=$0.84 |
|
Single |
$6.00
each |
$6.00-30%=$4.20 |
$4.75-$4.20=.55 |
Representative – After achieving first $1500 in career sales -
Bulk Order
Below is a
sampling of the profit you make when submitting (F) Orders.
|
10 oz
Jar
Candles |
H&GP
Fundraising
Retail Price: (You are only charging $4.75 for each candle.)
|
With your 30% discount your
cost per candle to submit an order: (Retail Price minus 30%) |
Your initial profit
when you submit an order:
($4.75 charged to your group
minus your $3.91 cost) |
You'll then receive
in your commission check 10% of the fundraising retail price.
|
Your total profit |
|
Case |
$5.58
each
|
$5.58-30%=$3.91 |
$4.75-$3.91=$.84 |
$5.58X10%=.59 |
$0.84+.59=$1.43 |
|
Single |
$6.00
each |
$6.00-30%=$4.20 |
$4.75-$4.20=..55 |
$6.00X10%=$.60 |
$0.55+.60=$1.15 |
|
13 oz Soy
Candles
|
H&GP
Fundraising
Retail Price: (You are only charging $9.75 for each candle.)
|
With your 30% discount your
cost per candle to submit an order: (Retail Price minus 30%) |
Your initial profit when
you submit an order:
($9.75 charged to your group
minus your $8.40 cost) |
You'll then receive
in your commission check 10% of the fundraising retail price.
|
Your total profit |
|
Each |
$12.00
each
|
$12.00-30%=$8.40 |
$9.75-$8.40=$1.35 |
$12.00X10%=
$1.20 |
$1.35+1.20=2.55 |
|
Food
Dips
|
H&GP
Fundraising
Retail Price: (You are only charging $6.25 for each item.)
|
With your 30% discount your
cost per item to submit an order: (Retail Price minus 30%) |
Your initial profit when
you submit an order:
($6.25 charged to your group
minus your $5.95 cost) |
You'll then receive
in your commission check 10% of the fundraising retail price.
|
Your total profit |
|
Each |
$7.90
each
|
$7.90-2.37=$5.53 |
$6.25-$5.53=$0.72 |
$7.90X10%=
$0.79 |
$0.72+.79=$1.51 |
Fundraiser
Specialist (FS) orders ~
- To simplify
the pricing for the Designers a new (FS) program was introduced for the fall
2008.
- (FS) orders
can be placed for either Bulk, Presorted, or Home Delivery orders.
(FS) orders for Fall 2008 are submitted by fax or are mailed in to the Home
Office. We hope by spring 2009 to be able to place (FS) orders online.
- (FS) prices
have been structured to offer you a program that is super easy to
understand, market, and earn 25% profit. You are provided with one
price per item. That price is the price you can charge your customers and it
is the price on which you earn 25% commission.
- With (FS) orders you receive 25%
commission paid upfront when you submit your order. There are no additional
monies paid to you in your commission check.
- The following price chart
includes the retail prices provided by H&GP. You can use the price
chart below if you wish or you may adjust the pricing you charge to your
organization. H&GP is very flexible and will allow you to either
increase or decrease the selling prices if you wish to.
|
Product |
(FS) Retail Prices charged by H&GP on which your commission is earned
and price charged to organization |
Your Cost - H&GP Retail price minus 25% commission |
Designer’s Profit |
|
10 oz Jar Candles |
$4.75 |
$3.56 |
$1.19 |
|
Jar Candle Case of 12 |
Sell only by the single price |
|
|
|
13 oz Soy Candles |
$9.60 |
$7.20 |
$2.40 |
|
Reed Diffusers |
$10.20 |
$7.65 |
$2.55 |
|
Candle Bracelets |
$4.70 |
$3.53 |
$1.17 |
|
Tree Holder |
$5.10 |
$3.83 |
$1.27 |
|
Dips, Fondue |
$6.10 |
$4.58 |
$1.52 |
|
Cookies, Preserves, Soups, Drink |
$5.10 |
$3.83 |
$1.27 |
|
Almond Pound Cake - Muffins, Bread - |
$6.80
$5.10 |
$5.10
$3.83 |
$1.70
$1.27 |
- With the Fall/Winter 2008 brochures you will
see that I have "rolled up" some of the pricing to round off the prices to
the nearest quarter. Personally, I don't want to be charging nickels and
dimes and wanted to keep the pricing simpler for the organization. In
doing so, you are actually earning more than the 25% commission as shown in
the chart above.
- In the following price chart you will see
the "rolled up" prices that I am charging this season. The same prices
are listed within the Cover Letter and the Agreement Form you'll use for
marketing your business. Your profit will be greater than 25%! You are
welcome to change the pricing in the documents if you prefer.
|
Product |
(FS) Retail Prices charged by H&GP on which your commission is earned
and price charged to organization |
Your Cost - H&GP Retail price minus 25% commission |
Designer’s Profit |
|
10 oz Jar Candles |
$4.75 |
$3.56 |
$1.19 |
|
Jar Candle Case of 12 |
Sell only by the single price |
|
|
|
13 oz Soy Candles |
$9.75 |
$7.20 |
$2.55 |
|
Reed Diffusers |
$10.25 |
$7.65 |
$2.60 |
|
Candle Bracelets |
$4.75 |
$3.53 |
$1.22 |
|
Tree Holder |
$5.25 |
$3.83 |
$1.42 |
|
Dips, Fondue |
$6.25 |
$4.58 |
$1.67 |
|
Cookies, Preserves, Soups, Drink |
$5.25 |
$3.83 |
$1.42 |
|
Almond Pound Cake, Muffins, Bread |
$7.00
$7.00 |
$5.10
$3.83 |
$1.90
$3.17 |
Pricing
options for the organization ~
-
In addition to selecting which items an organization chooses to sell, Home &
Garden Party also allows them to choose their own selling prices, and
therefore, providing them with the opportunity to choose their percentage of
profit. They can easily earn 40-50% profit or more. To earn a 50%
profit they would simply double the prices they pay to purchase the
products. Suggested prices are provided by you in a "Guidelines"
letter but they can choose the pricing they feel is right for their
organization and their geographic area. A 10 oz candle, for example, can
easily sell for $8-$10. Upon request you can offer to price the brochures
with their selected prices.
Options
for shipping ~
- An
organization can choose from 3 different shipping options; Bulk/Standard,
Presorted/Select Sorting, or Home Delivery/Premium Home Delivery.
Within the documents I will be sharing with you the terms Bulk, Presorted,
and Home Delivery will be used. When you reference the H&GP website
the terms will be referred to as Standard Sorting, Select Sorting, Premium
Home Delivery. You choose the phrases you wish to market!
-
Orders
can be directly shipped to one location of your choice and will arrive
approximately two weeks after submitting the order. The best practice
is to tell your organizations expected delivery is in 2-3 weeks.
- A minimum order of just $200
retail is required to submit a Bulk, Presorted, or Home Delivery (FS) fundraising order, $100 for a traditional
Bulk online (F)
fundraising order.
- Bulk shipping orders can be
submitted as either an (F) or (FS) order. Bulk shipping (F) orders can
be submitted online with only a minimum of $20 in purchases. However, within
my paperwork I personally choose to market our program requiring a minimum
of $100 in sales. I don't want to provide a group with brochures and have
them give me an order for 5 candles! For late orders, display orders etc it
is a great option to be able to submit an order online for just a few needed
items.
- When submitting a (F) order
there is a $5.00 administrative charge for any order under $200 in retail.
Within the cover letter and Agreement Form you will find documentation that
says there is a $5.00 charge to the organization for any order less than
$200. The $5.00 fee is referred to as a "handling fee."
- Presorted orders currently
can only be placed as an (FS) order. A minimum of $200 is required to be
able to submit the order. There is no minimum per seller. Each seller's
order will be boxed individually and labeled with each seller's name and
also teacher, when applicable. A Tally Sheet for each seller is
provided by the H&GP rep and is provided along with the fundraising
brochures. In the H&GP website under "Forms/Docs" and then "Important
Form" you will find the tally sheets that can be printed off your computer.
- Home Delivery orders
currently can only be placed as an (FS) order. A minimum of $200 is
required to be able to submit the order. A minimum of 10 items per
seller is required to ship to each seller's home. Seller's with orders
less than 10 items are grouped together and are shipped to one location as a
Bulk Order. As long as the minimum of $20 in retail sales are achieved I do
not require the $100 minimum as these are additional orders. I do, however,
charge the $5.00 handling fee if the total bulk order is less than $200.
Tally sheets are also provided with the brochures for Home Delivery orders.
- If a fundraising
organization chooses Presorting or Home Delivery and fail to reach the
minimum of $200 in retail sales you will have to submit the order as a Bulk
Order and charge the organization Bulk Order prices. The $5.00
handling fee charge applies also.
Prize
Program ~
- Especially designed for
children age preschool through middle school. Brochures are ordered as
supply items.
- Prize program can DOUBLE
YOUR SALES!
- The Fundraiser Prize Program
is available on both F and FS order types. The prizes in this program are
non-commissionable. The prizes are not cumulative. The seller may choose one
prize based on the total number of items he/she has sold. H&GP suggests that
you charge $0.15 per item sold to cover the cost of the prize program. You
may pass this cost onto the organization by reducing its profits by $0.15
per item, you could consider absorbing the cost of the prize program
yourself or you could split the cost of the prize program with the
organization. My suggestion is to "build in" the cost of the prize
program into the prices you are charging your organization.
- How it works: As a rep
you do have flexibility in choosing how you wish to promote the prize
program. In the documents I have shared with you I have promoted the
prize program as "free" and have the prices already factored in for the most
part. You do have the option, though, of charging extra for the
option. As a rep you do want the organization to use the program to increase
sales. For the small amount of money the program will cost you it is
so worth the investment to increase your sales. Be aware, that if you
"charge extra" many groups will opt out of the program and you and they will
generate less in profits.
- As you reviewed in the
price charts above you saw that for most of the items I have already "rolled
up" the pricing which in a sense, is already covering the added costs paid
for the prizes. You are collecting those added monies on every item sold,
regardless of the prize level awarded. If you prefer, you could
offer the prize program for an additional amount of monies...most reps would
charge 15 cents per item sold. Again, this is not the option I would
recommend for you.
- With the prize program you
would provide the organization with a brochure for each seller as well as a
Prize Master Order Form for the organization. Each seller will then
set a goal for 1 of 8 different prize levels. The first level is
earned by selling just two items. Please review your costs for the
prizes:
Level #A (2 items):
.25
Level #B (6 items):
.90
Level #C (12 items):
$1.75
Level #D (20 items):
$2.80
Level #E (30 items):
$3.80
Level #F (40 items):
$5.90
Level #G (65 items):
$9.00
Level #H (90 items):
$14.00
- When a child sells 1 item you do
not order a prize and the added monies you have collected whether it be
already "built in" or you are charging 15 cents per item sold, will remain
with you. When a student sells 2 items you will pay 25 cents to H&GP.
The next prize level is 6 items. When a child sells 6 items you will
pay 90 cents to H&GP. Keep in mind that if you have "rolled up" the
pricing in most cases you have already collected these monies! For example,
a food dip in the (FS) program is priced at $6.10 but we have "rolled up"
the price to $6.25 so we are already collecting an extra 15 cents per item.
If a child sells just 3, 4, or 5 items you are collecting those extra monies
per item but you are only paying to H&GP 25 cents because Level #B was not
reached.
-Please note that a seller
earns just one prize. For example, when a child sells 12 items they
are able to earn one prize from level #C. The program is not
accumulative, meaning, they do not earn a prize from Level #A, #B, and #C.
They earn just one prize. If they do not want one of the prizes within
the level they reached they can select one prize from a lower level, not
multiple. They cannot, for example take 2 items from Level #B instead
of 1 item from Level #C.
- When the fundraiser is
completed the organization will tally the number of prizes earned and submit
to you the completed Prize Master Order Form document. For Presorted
and Home Delivery fundraisers you will be receiving back the individual
tally sheets to reconcile the amount of prizes that need to be ordered.
For a Bulk Order fundraiser you will only be receiving the Prize Master
Order Form. It is your choice if you wish to review the actual
fundraising brochures or to simply entrust in your organization to order the
correct number of prizes actually earned. A simple check to make sure
the organization is not over ordering the amount of prize ordered is to do
some simple math. Compare the total number of items sold by the number
of prizes earned and how many items sold to achieve those prize levels.
If a group, for example orders 25 Level A prizes (2 items) you know that
would equal 50 items sold. Their order would have to have at least 50
items!
- Whether you are ordering an
(F) or an (FS) order prizes can be ordered. For an (F) order the
simplest way to order is to select "Start a new Fundraiser order," select
your shipping address, and then on the "retail entry" page click on the link
that says "price list." All of the prizes will be listed and you'll
only need to enter the quantities of each item sold. Add the
quantities and then click on the button "add items to order." For an
(FS) order all of the prizes are listed on the printed order form. Simply
add in the quantities of items needed and submit with your candle/food
order.
- Prizes for (F) orders will
be included in the Bulk order to be distributed by the organization.
For Presorted and Home Delivery Orders the prizes will be included in the
individual seller's boxes.
Ordering
Brochures as supply items ~
- In your
starter kit you will receive a package of 50 single sheet jar candle
brochures, a package of 50 3-page candle brochures and a package of 50
3-page food brochures. As of September 2008 the kits will soon include
prize brochures as well.
- To order additional
brochures log in to your H&GP account, click on the link on the home page
"Place an Order" and then select "Start a new supply order." On the
retail entry section of the order you can either type in the 5 digit number
of the supply item and click "add item to order" or you can simply click on
the box titled "Price List" and then enter the quantities of the items you
wish to order.
- Fall/Winter
Fundraising supplies available to order:
000157D
Fundraiser Kit $99.00 (Great to order if you enrolled with
a party kit.)
00121
Fundraiser Carrying Case $45.00 (Great to order if you already
have brochures and sample
products.)
09006
50 Tri-Fold Fundraiser Brochures $9.00 (Theses are the 3-page candle
brochures.)
09006C
800 Tri-Fold Fundraiser Brochures $125.00 (These are 16 packs of 50 of
the 3-page candle
brochures.)
09007
50 Tri-Fold Food Brochures $9.00 (These are the 3-page food
brochures.)
09007C
800 Tri-Fold Food Brochures $125.00 (These are 16 packs of 50 of the
3-page food brochures.)
09005
50 Jar Candle Brochures $6.00 (These are the single sheet jar candle
brochures.)
Cases of the jar candle brochures are currently not available
09022
Fundraiser Prize Brochures (Pack of 250) $22.50
09023
Fundraiser Prize Brochures (Case of 1,500) $130.00
09024
Fundraiser Prize Sample Pack 1 - (this is one of every prize) $114.95
09025
Fundraiser Prize Sample Pack 2 - (one prize from every level) $38.40
09026
Fundraiser Prize Sample Pack 3 - (one of each item from Levels A-D)
$16.85
09027
Fundraiser Prize Sample Pack 4 - (one of each item from Levels E-H)
$98.10
- A minimum of $25 is required for placing a
supply order.
- Plan ahead! Allow 2 weeks for delivery!
- Time permitting, if you have a large
organization you can order supplies and have them shipped direct to your
organization.
There are
multiple avenues for finding fundraisers ~
● At
your home parties: Always include a talk on fundraising, pass around a
few of our fundraising products, and always be prepared with fundraising
information packets to share. During your presentation you could say
“Ladies, Are you or anyone you know looking to raise money for your group
or organization? We offer an excellent fundraising program with our
Candles, Accessories, and Cookie Mixes that offer high profit, are easy to
sell, and customers love. A youth prize program is also provided. If you would like to share a referral with me or
take home a packet for yourself or to share I’ll thank you with lots of
auction dollars!” Be sure you receive a name and phone number to follow
up. If someone takes a packet to share with a friend you could say
“Thank you for sharing a packet with your friend. Be sure to share her name
and phone number with me so that I can follow up with her. I have some
additional information that I would li |